About 40-odd years ago, a bunch of young California misfits changed the world with new technology. Oh, you’ve heard this before? Well, it wasn’t a computer. It was bikes.
Mountain bikes, to be exact. Now, it’s true that people have been riding on rough roads and dusty paths from the earliest days of cycling. But a perfect mix of competition, rapid technology development, and marketing strategy propelled what mountain bike pioneer Charlie Kelly calls a “goofy hobby” into global phenomenon and a new Olympic sport.