It has been a long and wonderful journey to establish this new look and feel.
There are two stories below. A Long Version, which details the whole process in narrative form, and the Short Version, which just elaborates on the symbolism embedded in the logo. We invite you to read the Long Version to get the full experience, but we understand if the Short Version is enough for you.
Choose your own adventure…HERE!
You can also buy posters…HERE!
I was lucky enough to meet Tobie this year at Frostbike. We chatted a bit about North Central Cyclery’s new look, but most importantly we got to know each other and the history of both of our shops. Tobie is a real stand-up guy, and it’s a real pleasure to call him a friend now.