Good Design in The Bike Shop: Pro Motion

In this Archive piece from Grafik 181, Max Leonard takes a tour through the surprisingly rich world of bicycle logo design, from marques invented by artisan frame-builders to branding and corporate race sponsorship. Illustrations by Andrew Edwards.

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Design and cycling have a relationship characterised by extremes: the functional beauty of a classic steel road bicycle; the garish ugliness of 1980s professional Lycra kit.

In a sense, for all frame-builders, the frame is the distinguishing mark, a logo in itself. This was most true in the 1930s when British frame-builders were forbidden from placing their name on their racers’ bicycles, the rationale being that this ‘sponsorship’ would compromise the amateur sport. Some, therefore, deformed tubes in patented patterns so that the bike rushing onwards to glory would be instantly recognizable in the following week’s cycling press.

Continue reading…HERE!

Family portrait.

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Images from…HERE!

Mimbres Man!

I’m always trying to find a jersey that’s not a jersey…

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and a couple weeks ago Ty gifted me this jersey/shirt from Mimbres Man.

I’ll go ahead and get this over with…*WARNING* this shirt is not for everyone. It’s made of a prehistoric non-technical fabric called cotton(hand woven Guatemalan), it’s very boxy, and a bit hippy dippy. With that being said, I’d say it’s pretty perfect for me and if you’re anything like me, you’ll probably dig it!

If you’re thinking about swooping I’d highly suggest sizing up. I wear a medium in almost all jerseys but have a large and it fits exactly how it should.

Check it out…HERE!

PEdAL ED GUFO Jacket!

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This jacket is so RAD! Anyone have one? I’d love to know what you think.

More…HERE!

“Any mechanic who can build a wheel, can build a good wheel.”

Some great photos and a rad little interview with Harry Rowland in the latest Cyclist! You’ll have to pick up the magazine to see everything, but for some outtakes and the interview, checkout Andy Waterman’s site.

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“A lot of my customers, they just want to ride a bike and enjoy it. One of the problems with these factory wheels is they’re such low spoke count that if a spoke goes out on the club run, you’re not going anywhere. You need to call someone and get a lift home. You’ve got to be realistic, save your high end wheels for best. There’s a place for them, but even professionals will train on 32 spoke wheels. When the photographers come along they’ll be on the best gear, but when they’re out on their own without a team car, they’re riding normal wheels…

Continue reading…HERE!