Good Design in the Bike Shop: North Central Cyclery’s new look!

NorthCentralCycleryReBrand

It has been a long and wonderful journey to establish this new look and feel.

There are two stories below. A Long Version, which details the whole process in narrative form, and the Short Version, which just elaborates on the symbolism embedded in the logo. We invite you to read the Long Version to get the full experience, but we understand if the Short Version is enough for you.

Choose your own adventure…HERE!

You can also buy posters…HERE!

I was lucky enough to meet Tobie this year at Frostbike. We chatted a bit about North Central Cyclery’s new look, but most importantly we got to know each other and the history of both of our shops. Tobie is a real stand-up guy, and it’s a real pleasure to call him a friend now.

The Radavist Lobster!

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RadavistLobster-2

See more…HERE!

Loving these images John!

Merckx Monday: Ride Jah Bike!

GodThinksHeRastaMerckx

By It’s Jerry!

Tomorrow!

JeredGruberShowers

Image from…HERE!

Jered Gruber sure does take great photos of the Roubaix showers!

Checkout the Mudfoot Dirty Hundo piece…

over at The Radavist!

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Chris Skogen (the organizer of the Almanzo Gravel 100) once said, “If only 10 percent of the people racing Almanzo would organize and throw a grassroots race, we would have a race to go to every weekend of the year.” It was the spirit of that statement that originally sparked the idea for the Mudfoot Hump Hundred last year and brought it back again this year.

Nearly half of this year’s 90 mile ride, called the Dirty Hundo, took place on steep, loose and rocky service roads in the Angeles Forest. The route wasn’t entirely out of the ordinary in terms of SoCal dirt rides, but it was special nonetheless, with some of my favorite views in the area…

Continue reading…HERE!