The Bicycle Academy and Tom Ritchey!

And checkout this flyer!!!


Also checkout The Bicycle Academy!

Even more Tom Ritchey…



If you don’t know who Tom Ritchey is then you need to do your homework. Back at the birth of mountain biking, Tom was the guy who actually made metal tubes into bikes.

This was the first in an upcoming series of ‘Old Skool x New School​’ events created by The
Bicycle Academy. A collaboration between the legends of the framebuilding world and the
new wave of frame builders creating the future of bicycle making.

Continue reading…HERE!

The Tie-dye Ringtail Breeze Breakers are back…

and not in black!!!


Photo from…HERE!


That new Team Dream and All-City cap is smoking!


Hit up your local bike shop if you’d like one of these!!!

Artwork by Emilio Santoyo!!!

The woman behind the product…


“I grew up in a small town in western Sweden, where any travelling was done under my own steam; to get to football practice or to dance class I had to get on a bike, so I was outside from a young age.

In Sweden a lot of people live for the outdoors and we get taught to love bad weather. After all, winter can last from November until May. As a child I remember feeling energised by being outside; a rainy day didn’t keep us inside, it offered us a chance to spend the day splashing around in puddles.


Like many Swedish children I started cross-country skiing when I was six or seven but growing up I never had the latest kit – my ski gear had belonged to my mum – but the clothing we wore was solid and fit for purpose. It’s true what they say, there’s no such thing as bad weather, just bad clothing.

Working on the Women’s Long Sleeve Shadow Jersey was an exciting proposition. We were creating a jersey that would allow you to keep riding in the very worst weather, and we were making it out of the best fabric on the market. Unlike many wet weather garments, the material we use in the Shadow collection uses a woven, rather than knitted, fabric, which keeps the wind out and the rain at bay. Each individual yarn used in the fabric is treated with a durable water repellent treatment (DWR), which causes rainwater to bead and roll off.

Continue reading…HERE!