See more images from the party…HERE!
As cyclists we don’t have a ton of options when it comes fashion cuts and fabrics. Kits become an expression of our own style identity through patterns, colors, shapes, and sponsor logos. Like fashion designers, some teams and companies have become celebrated for their ultra sleek and well designed kits. But, what makes these kits stand out amongst the rest? What makes a great kit? At PDF, we are exploring this topic with a new series of interviews with designers, cyclists, artists, and team owners to get their opinions on the topic.
Who better to start it off than legend and long time cycling tastemaker Richard Sachs.
Who designed your kit?
The kits have been designed by House Industries for the past three seasons. They also select the colors used for the paint schemes.
In your collaboration with House Industries, how much of their style influenced the kit?
I know that their Neutraface is the only font/typeface that appears on my kits. Part of the project was convincing all my other sponsors to forego their respective logos and wordmarks and trust that a cohesive look of just (their names in) Neutraface would be an asset rather than a liability. In short, we wanted to lose the NASCAR slash yard-sale look that appears on so many kits.