After being unceremoniously fired from her long-term managerial position at a downtown Omaha, Nebraska, bicycle shop in June 2012, Sarah Johnson was faced with two choices: leave the city she loved, or utilise her extensive knowledge of bicycles – and coffee – and start afresh on her own.

But for Sarah, the choice was largely taken out of her hands. Shocked and stunned by her departure from her previous company, the local community quickly rallied around Sarah, supporting her in the creation of what is probably Omaha’s only coffee and bicycle shop – Omaha Bicycle Company.

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