I’d buy anything if the product photos looked like this!

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More on this…HERE!

I can’t wait to see what else is coming our way!

Let the Grand Tours begin!

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Pens replace pneux and pencils are your peloton as the doyen of British cycle illustrators, Richard Mitchelson, leads you on a magnificent ride through an entire season of grand-tour racing. Fun, dynamic, interactive, and entertaining, Richard Mitchelson’s Grand Tour is infused with a “broom-wagon” full of cycling style, culture, history and humour.

Swoop…HERE!

The Athletic and Giro Hold Fast DND!

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The HOLD FAST Giro DND gloves are a limited edition benefitting the incomparable Jim Brown of Olympia, Washington. Jim has directed the Rad Racing NW Junior Cycling team for nearly two decades and is also the driving force behind the Rapha NW Classic Juniors Stage Race, now in it’s fifth year. In May 2015 Jim visited his doctor to look into a recent bout of shortness of breath following a gran fondo and was given the news that he had lung cancer, specifically advanced adenocarcinoma. “My dream has been interrupted by an unwelcome guest,” he wrote in a message to friends and vowed to escort the uninvited from the party. He looked to the HOLD FAST tattoo on his knuckles, a nautical term referring to the importance of securing a ship’s rigging heading into storm and a reference to his service in the U.S. Coast Guard, and drew resolve to stay the course of the dream he had been living prior to diagnosis. His dedication to recovery and positive approach have only served to bolster his reputation as a role model.

The kids of Rad Racing drew inspiration from HOLD FAST and drew Sharpie tattoos on their own knuckles for races, rides, or just to send a note to Jim through social media. Parents soon joined in and the HOLD FAST double knuckle salute became a common site in the Rad world. Giro, a long-time sponsor of Rad Racing, came up with this great glove idea and worked with Jim’s tattoo artist to create these gloves. Jim’s response upon seeing the design – “So Rad.”

The Hold Fast for Jim Brown fund covers expenses Jim and his family encounter as he pursues the best and most advanced treatment available. Jim has recently completed Round 16 of chemotherapy treatment for adenocarcinoma with the results showing the disease minimized and stabilized. Jim continues to work as Captain of Medical Services for the Olympia, WA Fire Department while wrangling his own three kids in addition to all the Rad Racing NW Juniors. He recently completed the Sea Otter medio gran fondo while also coaching a full squad of racers throughout the weekend.

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Swoop…HERE!

Follow along with Jim Brown…HERE!

Paul Smith’s Cycling Scrapbook!

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Designer Paul Smith’s love of cycling is no secret. His earliest dream was to become a professional cyclist, but an injury at the age of 17 curtailed his aspiration. Paul Smith’s Cycling Scrapbook brings together the memorabilia and projects Paul has collected and worked on throughout his life.

The 256-page oversized book, published by Thames and Hudson, has been designed by Aboud + Aboud and contains over 500 illustrations. This book is not only a love letter from Paul to the sport, but a document that shows the evolving technologies, fashions, aesthetics and branding in cycling. Throughout the book there are intense oil portraits of cycling heroes such as Eddy Merckx, Jaques Anquetil and Tom Simpson by Nottingham-based artist Karl Kopinski.

More images and words…HERE!

Crushing hard!

LizThriveMFF

Liz Browne
modeling the new Thrive Jersey for Machines For Freedom!

Studio photos by Jesse Carmody!