The Adventure Trend by Jeff Frane!

Some thoughts I wrote on the latest and greatest industry trend.

Let me tell you what I’m stoked on… This whole adventure / exploration thing that has absolutely exploded in the last few years. Now I’m sure you didn’t just spit out your coffee in amazement (Oh really? No way!) that ‘Ol Jeffy is excited about the trend that everyone else in the industry is also excited about right now and using to hawk their product. And I realize that bike industry trends are often viewed with suspicion, as in “They’re just trying to sell me something new.” Or perhaps you rolled your eyes because, All-City is about to jump on the bandwagon too…

Anyway, hear me out about why I think this is one of the most exciting and sustainable trends/movements to come down the pike in like forever… (and yes, I’m going for a world record of “…” in one blog post)

Basically I see this the whole adventure / exploration thing as incredibly healthy and incredibly important for a number of reasons:

Continue reading…HERE!

Now I’m wishing I would have gone!

Merckx Monday: Yep…it’s still Monday!


Image from…HERE!

Wool knickers and suspenders till the day this man dies!

It’s Monday!


Image from…HERE!

Thank you for the public service announcement Four Barrel Coffee!

Everything in this picture is golden!


Image from…HERE!