The output of English designer-maker Dean Edmonds sits somewhere between minimalist and mid-century, playful and utilitarian. While planning the interior of our brick and mortar shop earlier this year we had the opportunity to work with him on a couple of projects, and inject some of his trademark aesthetic into the space.
Growing up, Edmonds spent lots of time in the workshop of his father (a steel fabricator) where he was undoubtedly influenced by his hobby customising cars and motorbikes, as well as picking up a few skills. As a child Dean rode downhill mountain bikes and later BMX. He says he’s “always had wheels of various kinds” influencing him.
As athletes, and cyclists, we know how important hydration is to our every day lives – it nourishes us, cleanses us, and often even encourages us- that’s why we must ride in solidarity with the Water Protectors in North Dakota. These Mni Wiconi bottles – which means “Water is Life” in Lakota – are a small way for us to help the indigenous people of this land save our environment. All proceeds being donated to the brave men and women who are uniting from all over the world to fight for our clean water at Standing Rock. In reality it is a fight we should all take part in, to save our water from a predictable contamination and esnure our planet survives by ending dependency on insustainable energy sources. Even if we can’t travel to join our brothers and sisters we can still help them through donation and mindfulness.
Make a difference…HERE!