He built his company on Rock ‘n Road!

The Headset Press visits the Shimano Bicycle Museum!

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See more images and read what they have to say about the experience…HERE!

Paper Friends opens tonight at Rapha Cycle Club SF!

Shortly after moving to Los Angeles I met Steven Nereo. That’s a funny story, but I’ll let him tell it. Back in 2006, in between riding our bikes around LA, pounding beers at the Little Joy and trolling the Singlespeed & Fixed Gear thread on Bike Forums, Steven and I realized there wasn’t a blog dedicated to track bike culture. So, we took it upon ourselves to capture that culture. To do so we drank more beers, worked on our bikes in Steven’s basement and eventually he came up with a little something that looked like this…

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From the original look, to the name, this site has always had a playful spirit and Steven is largely to thank for that. Since helping me to start Tracko in 2006 Steven has been busy working on many other notable projects. He composes music, shoots pictures, published a few books, and offers up his whimsical writing via Single Ape, The Straight Nope and The Huffington Post… to name just a few. And now you can see a little bit of everything Steven does, including his illustrations at his show “Paper Friends” at the Rapha Cycle Club in San Francisco. The show opens tonight at 7pm. Don’t miss it!

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Today marks the end…

of the first half of the Tracko Stars and Stripes Pre-Sale.  At midnight tonight I will be calculating what has sold thus far and get that info over to Endo Customs so we can get you guys your stuff.  HOLLA!

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Pre-swoop These Colors Ride…HERE!

Pre-swoop The New Wave…HERE!

Pre-swoop Rule #14 Unisex Bib…HERE!

You can also see more images of the kit…HERE!  And a size chart…HERE!

True Religion.

Religion

True

Images from…HERE!