What is Yonder Journal?

What do you do when mainstream media no long represents your interests or beliefs? When magazines opt for ab-enhancing techniques versus storytelling? Celebrity versus reality? What do you do when blogs fetishize consumerism and acquisition?

You make your own damn content, that’s what. Photographers and storytellers, Daniel Wakefield Pasley and Emiliano Granado launch Yonder Journal today.

We like to think of ourselves as Cultural Anthropologists, armed with cameras and notebooks, compelled into the field to explore, document, digest and publish a lasting and meaningful record of our experiences there.

Yonder Journal will be a series of Briefs, Guides, and Studies that endeavor to understand and relate American Frontiers and Western Principles.

Today, we begin with our first of many Studies – Brovet. Inspired by the world of Randonneuring (long distance cycling), Brovet is a Guide book to American Permanents (predetermined routes) that aims to inspire, entertain, and inform.

Go Yonder.

I’m pretty excited about all this!  They even give you the complete directions for an entire journey, along with a Brovet Card!

Hopefully you get one of the patches after proving completion of one of the STUDIES.

As Guy Clark would say, It’s got that ol’time feeling and I can’t wait to see what else comes tumblin’ up the street from Yonder Journal!  And if one of the studies is too much…definitely give the BRIEFS a look.  There is something in there for everyone.

A little over the top…

swrve Gor-Tex Belgium Cap!

Looking for a new winter cap…I’d most definitely give this one a go!

More images…HERE!

All photos by Jesse Carmody for NORU Prod.

This cap is made of a 100% Gor-Tex upper, with a fleece fold-down ear flap for keeping those ears toasty.  The cap is constructed using a flatlock stitch, creating less bulk around the seems for easy use with a helmet.  It is completely wind proof and extremely water resistant.  I’ve been using mine for the last two weeks and love it.  I’ve used it on the Road Bike and the Mountain Bikes, with great results in both environments.

Hopefully swrve will get them up on their site soon but for now stop in to their storefront Velo Love or ask your local bike shop to get you one!

Paul Smith wants Good Design in the Bike Shop!

Looks like Paul Smith has designed the 2013 Giro D’Italia Leader’s Jerseys!

You can see the jerseys and read a bit about this…HERE!

This is pretty awesome!

I’ll be there John!

Hoody Hoo!

More info…HERE!

Would it be too much if I wore one of these sick jerseys to the race?

They did a t-shirt too!