You may think the the only thing companies need to think about is making the best and most advanced products for their athletes when it comes to professional sports. Well…most the time yes but with the Olympics, no. They also have to think about the re-branding of their products. There are all kinds of restrictions on branding of equipment when the Olympics come into play. And this is why Mavic had to re-think brand placement and size on these track wheels for the US National Team and all other sponsored teams. Wonder if it would have been OK for the wheels to have giant Coca-Cola logos on them? Would Mavic have to sponsor the Olympics as whole to have larger branding on their wheels?
Woody's off to the 2012 London Olympics to wrench for the US National Track Team! So I wanted to wish him and our athletes good luck. Keep us posted on Twitter and I'll try not to do too much partying here at GSC.