This is actually pretty funny and quite informative…I definitely agree about the little black thing!
Many years ago, long before I even owned a 10 speed, I bought my first cycling cap and jersey at a yard sale in my neighborhood. I picked them up just because they looked cool and made no connection to their actual purpose. There was absolutely no road cycling scene where I grew up, so I thought the Campy cap was a really cool painters cap and the wool jersey was just a crazy shirt with pockets on the back! But it was definitely those two pieces that helped ignite my interest in the sport.
A few years down the line, when I got into cycling more seriously, I was disappointed by the lack of character and soul in the current available apparel. I was looking for the bold colors and patterns that existed in the classic pieces I picked up at that yard sale and I just couldn’t find them. As time went on my appreciation for those bold colors and patterns turned into a career in design and my enthusiasm for cycling has become an obsession. The eventual result of bringing those things together, to make the cycling apparel that I wanted but couldn’t find, is Team Dream.
Continue reading @ The Radavist!
But what about the wheelies?
It has been a long and wonderful journey to establish this new look and feel.
There are two stories below. A Long Version, which details the whole process in narrative form, and the Short Version, which just elaborates on the symbolism embedded in the logo. We invite you to read the Long Version to get the full experience, but we understand if the Short Version is enough for you.
Choose your own adventure…HERE!
You can also buy posters…HERE!
I was lucky enough to meet Tobie this year at Frostbike. We chatted a bit about North Central Cyclery’s new look, but most importantly we got to know each other and the history of both of our shops. Tobie is a real stand-up guy, and it’s a real pleasure to call him a friend now.